Udaan, a B2B startup in India, was founded in 2016 by Amod Malviya, Sujeet Kumar, and Vaibhav Gupta. The company aims to streamline transactions and empower small and medium-sized businesses. By 2020, it had a valuation of $7.5 billion. Despite generating $865 million in revenue, Udaan faced a $640 million loss, highlighting challenges in rapid expansion and market penetration.