Virat Kohli is all set to overtake the likes of Tendulkar and Dhoni in terms of annual earnings per brand endorsement. The Delhi lad has signed a 3-year Rs.10-crore/annum contract with Adidas while also pocketing a Rs.6.5-crore/year deal with a tyre brand. Kohli, who earned Rs.40-crore from endorsements last year, already lends his face to 13-brands including Pepsi and Toyota.