According to report from Interbrand- a corporate identity and brand consulting company, Apple(brand value $98.3 billion),Google(brand value $93.2 billion) and Coca-Cola(brand value $79.2 billion) acquired respective first,second and third places as world's most valuable brands. Apple broke Coca-Cola's 13-year run at the top of Best Global Brands. In the rankings, technology accounted for five of the top 10.