The India Today Group-MDRA Sex Survey has revealed that 64% men and 60% women insist on having sex despite a reluctant partner, while 91% men and 90% women find sexual encounters joyful. Also, 77% men and 74% women respondents want their spouse to be virgin. Mumbai(42.3%) was judged the most sexually liberated city, while Chennai(29.3%) and Pune(29.8%) were most conservative.