Mahindra Group Chairman Anand Mahindra tweeted, "Over 90% of all startups fail." He explained, "Many fail because of one-off circumstances or because of poor risk management...Yet they had potentially viable models & good tech." He added, "That grey zone is a fertile field for large companies to plough." Recently, Mahindra Logistics acquired logistics startup Rivigo's B2B business for ₹225 crore.