The 'Aamar Malda' initiative is helping Malda mangoes gain global recognition through collaboration with ICAR, CISH, KVK, and the state horticulture department. The first shipment of premium varieties like Lakshmanbhog and Amrapali has been exported to Italy, UAE, and other regions. Farmers are trained in GAP farming as exports rise to Europe and Asia, boosting income and brand value.