UltraTech Cement has sought Competition Commission of India's (CCI) approval for the acquisition of its rival firm India Cements. UltraTech told CCI that the acquisition will save the potentially "failing firm" India Cements. Aditya Birla-owned Ultratech Cement in July said it will buy 32.72% stake in India Cements for ₹3,954 crore, which would increase its overall shareholding to 55.49%.