Aditya Birla Fashion and Retail Ltd's wholly-owned unit TMRW has invested ₹289 crore in eight digital-first brands to acquire controlling stake in them. The D2C brands include Berrylush, Bewakoof, Natilene, Juneberry, Nauti Nati, Nobero, Urbano and Veirdo. "With these eight brands on board, TMRW has achieved a revenue run-rate of over ₹700 crore," the company said in a statement.