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Aditya Birla Fashion to acquire Forever 21 in India
short by Mansha Mahajan / on Wednesday, 6 July, 2016
Indian retail chain, Aditya Birla Fashion and Retail (ABFRL) on Tuesday said that it will acquire global clothing brand ‘Forever 21’ in the Indian market for $26 million (around ₹175.52 crore). A business transaction agreement was signed with the brand's franchisee Diana Retail and DLF Brands to acquire Forever 21's online and offline rights effective July 1, the company said.