The Aditya Birla Group has emerged as a formidable contender to secure the title sponsorship for the IPL from 2024-2028. The conglomerate has submitted an impressive bid of Rs 500 crore per year, totalling a substantial Rs 2500 crore for the entire five-year cycle. The Aditya Birla Group's substantial bid marks a potential shift in the landscape of IPL sponsorships.