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Adobe to acquire marketing workflow startup Workfront for $1.5 bn
short by Rishabh Bhatnagar / on Tuesday, 10 November, 2020
US software major Adobe said it will acquire marketing workflow management startup Workfront for $1.5 billion. Workfront's clients include Home Depot and Deloitte, with the two companies sharing 1,000 common customers among Workfront's total 3,000. The transaction is expected to close between December and February 2021. The acquisition is an "awesome outcome", said Workfront CEO Alex Shootman.
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