Farm-to-consumer firm Deep Rooted has raised $12.5 million in a Series A funding round. The round, led by IvyCap Ventures, saw participation from existing investors Mayfield, Accel and Omnivore. The agritech startup was founded by Santosh Narasipura, Gururaj Rao, Avinash BR and Arvind Murali. Earlier, Deep Rooted managed 100 acres of greenhouses and supplied vegetables and fruits to restaurants.