Riddhi and Ripul Sharma, an Ahmedabad-based couple, launched BabyOrgano in 2020, blending traditional Ayurveda with modern baby care. Inspired by gaps in the kids’ wellness market during Riddhi’s motherhood journey, the startup now leads with innovative Ayurvedic products for children, serving over 1 million customers and clocking ₹7 crore in revenue during the last financial year.