Bengaluru-based artificial intelligence (AI) startup Entropik has raised around ₹58.4 crore ($8 million) in fresh funding led by Alpha Wave Incubation. Existing backers Bharat Innovation Fund and IDFC Parampara Fund also participated, valuing Entropik at $40-50 million. Entropik uses proprietary AI-driven emotion recognition tech to help brands and advertisers conduct consumer behaviour research.