Filmmaker Rohit Shetty has called actor-producer Ajay Devgn a lavish producer, adding that he made 2000 film 'Raju Chacha' with a budget of ₹32 crore when normal budgets were ₹8-10 crore. "He is technically one of the most sound persons in the industry...['Runway 34] has another kind of visuals," the filmmaker added. Ajay has directed and stars in the film.