In a video for Vogue India, actress Alia Bhatt rubbed off her lipstick after demonstrating how she applied it. She said, "One thing my husband...said when we used to go out at night, 'Wipe that [lipstick] off. Wipe that off'. Because he loves the natural colour of my lip." Reacting to her video, a user wrote, "She is...glorifying misogynistic behaviour."