Ahead of Alpha's July 3 release, reports claim Alia Bhatt charged ₹25 crore to play super-agent 'Sita', making her the highest-paid cast member. Sharvari has reportedly earned ₹3 crore, while Bobby Deol, who plays the antagonist, is said to have charged ₹6 crore. The makers have not officially confirmed the reported remuneration.