China’s 618 shopping festival hit a record GMV of 855.6 billion yuan in 2025, up 15% year-on-year, aided by an extended sale period. However, daily spending dipped to 23.1 billion yuan from 24.8 billion in 2024, Reuters reported. Alibaba’s Tmall led the sales, followed by JD, Douyin, and Pinduoduo. Apple, Xiaomi, and Nike were top-performing brands.