The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets the Amul brand of milk and dairy products, reported a 13% increase in turnover at ₹33,150 crore for 2018-19. The total milk procurement by Amul Federation's 18 member unions, with a farmer-member strength of over 36 lakh across 18,700 Gujarat villages, also increased by 10% to 2.3 lakh litres per day.