Shaadi.com's Founder Anupam Mittal in an interview with Siddharth Kannan admitted that his ego was hurt when BharatPe's Ashneer Grover said on Shark Tank India that he built three brands whereas Mittal built just one. "He built one brand, whereas I built BharatPe, PostPe and Grofers," Grover had said. "There's a difference between building a brand and advertising," Mittal said.