In 1985, Anurang Jain started Anurang Engineering Company with his brother to supply aluminium die-casting products. Overtime he scaled it to shock absorbers, front forks, clutch assemblies, and disc brakes, and rebranded the company to Endurance Technologies in 2012 when his brother left. Today, Endurance is India's largest Aluminium Die-Casting company, worth ₹34,000 crore.