Apple isn't making AI for 'lunatic fringe', says Greg Joswiak

Apple marketing chief Greg Joswiak said Apple Intelligence is a "personalised and privacy-preserving form of AI that will actually help ordinary people" as opposed to "merely dazzling Silicon Valley's 'lunatic fringe'". He added that Apple isn't making products for the die-hard AI believers chasing superintelligence. Joswiak noted that they "don't feel threatened" by OpenAI's hardware plans.