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Apple returns to live in-person events for iPhone launch, opens lottery for retail staff
short by Ashley Paul / on Wednesday, 5 August, 2026
Apple will return to live, in-person event setup as it prepares to launch the latest iPhone model in the first half of September, Bloomberg reported. The company has also opened a lottery for retail store employees, offering the chance to help organise lines, check in guests and greet attendees at the event. The lottery's application deadline is August 8.
read more at ABP Live