An Assam-based startup has launched a new brew of a "strong Assam tea" named after Ukraine President Volodymyr Zelenskyy to "honour his valour and courage" amid the Russian invasion. Aromatic Tea's Director Ranjit Baruah, said, "There’s nothing stronger than him at the moment in the world...I was trying to draw an analogy that this tea is as strong as Zelenskyy."