Just a week after Maggi's relaunch in the Indian market, Baba Ramdev's Patanjali Ayurved announced a nationwide launch of its instant noodles on Monday. A 70 gram pack of the Patanjali atta noodles costs ₹15. Bearing the tagline 'jhatpat banao, befikar khao,' the noodles are free of added lead or monosodium glutamate (MSG), according to Ramdev.