Beauty and personal‑care (BPC) sales on quick‑commerce platforms surged 160% year-on-year in Q3 FY25 (October-December), a report by Redseer Strategy Consultants showed. Over the same period, sales on traditional e‑commerce platforms grew 20%, the report added. The category is generating an estimated $100 million (over ₹900 crore) in monthly gross merchandise value, The Economic Times reported.