Bombay Shaving Company's CEO Shantanu Deshpande has apologised after he was criticised for advising freshers to "worship" their work, put in 18 hours a day, and avoid "rona-dhona". "I recognise the need for nuance and context," Deshpande wrote on LinkedIn. He further wrote, "To those who sent nasty 'your son is a slave owner' messages to my parents...You won."