Bournvita has reduced added sugar content in its drink months after influencer Revant Himatsingka shared an Instagram reel criticising its parent company Cadbury for advertising Bournvita as a health drink. Himatsingka, who goes by foodpharmer online, was earlier forced to delete the reel after the company sent him a legal notice. Bournvita reduced the quantity of added sugar by 14.4%.