Film trade analyst Taran Adarsh said boycott calls against Ranbir Kapoor-starrer 'Brahmastra' are "more aggressive". "But I've always maintained...be it IPL, weather conditions, examination or boycott calls, nothing can harm a film if the content is strong," he added. Speaking about 'Laal Singh Chaddha', Taran said the 'boycott' trend became "sharper" as the film's content was weak.