Brand chiefs asked X CEO Linda Yaccarino to resign after the microblogging platform's owner Elon Musk backed an anti-Jewish post, which said Jewish communities support "dialectical hatred against Whites". Yaccarino must resign before her reputation is damaged, AJL Advisory CEO Lou Paskalis said, claiming Yaccarino does not share Musk's views. IBM, Apple and Disney have suspended advertising on X.