Edtech startup BrightCHAMPS, backed by investors such as Flipkart Co-founder Binny Bansal, spent ₹42.4 crore on advertising and marketing in FY22 to generate an operating revenue of ₹22.5 crore. This means the startup spent nearly ₹2 on advertising to earn every ₹1. With overall expenses nearly 5x of revenues, BrightCHAMPS posted a net loss of ₹98.6 crore for FY22.