Bhuvan Bam reacted to rumours of being the richest YouTuber in India and said he doesn't pay attention to such claims. "Because it attracts unwanted attention and while I'm humbled to read such articles...it doesn't distract me," he said. As per reports, Bhuvan, who runs YouTube channel BB Ki Vines with over 26.4 million subscribers, has assets worth ₹122 crore.