Flipkart Co-founder Binny Bansal in an interview with 'Evolving For The Next Billion' said, "Building a startup is a very messy business." He added, "When we launched electronics after books, we faced a huge problem." Bansal further said, people didn't mind making online payments for books, but for electronics they didn't want to pay ₹7,500- ₹15,000 before getting the product.