Can rice bran oil lower cholesterol? Why FSSAI flagged ads

Research suggests rice bran oil may help lower bad cholesterol, but health claims must meet regulatory standards. FSSAI has issued notices to BigBasket, Flipkart and Gemini Edibles over unapproved cholesterol & heart-health claims promoting their products. It has sought explanations on why action should not be taken, stressing potential clinical benefits do not justify unverified marketing claims.