Tanishq shared that it is celebrating every new beginning in its 'Nayi Shuruat ki #PehliDiwali' campaign urging everyone to rejoice in milestones with a reminder that when you celebrate your own 'nayi shuruat,' every Diwali feels like your #PehliDiwali. It unveiled the Alekhya collection inspired by the intricate art of Pichwai, available across all Tanishq stores.