China's livestream salesman Li Jiaqi, widely known as 'Lipstick Brother' or 'Lipstick King', sold a record $1.9 billion in goods on the first day of Alibaba's Singles Day Shopping Festival. Li, who got the nickname by trying makeup products on his show, sold products ranging from Shiseido skincare to Apple's AirPods during the 12-hour livestream. He clocked 250 million views.