Virgin Group's billionaire Founder Richard Branson in an Instagram post revealed that back when his company launched 'Virgin Cola', "Coca-Cola didn't like the competition." He added, "They set up a 'SWAT team' to...convince retailers not to stock us." This comes days after footballer Cristiano Ronaldo removed Coca-Cola bottles at a Euro 2020 presser, causing a $4-billion loss to the company.