Coca-Cola lost $4 billion immediately after Portugal captain Cristiano Ronaldo removed two Coca-Cola bottles placed in front of him at a Euro 2020 press conference on Tuesday. Coca-Cola's share price dropped from $56.10 to $55.22, with Coca-Cola's market value going down from $242 billion to $238 billion. After removing the bottles, Ronaldo had lifted a water bottle and said "Water".