Coca-Cola is reportedly set to acquire a minority stake in Mumbai-based online food-ordering platform Thrive, which directly competes with platforms like Zomato and Swiggy. As per The Economic Times, this will be Coca-Cola's first investment in a startup in India. In 2021, Domino's operator Jubilant FoodWorks acquired a 35% stake in Thrive for ₹24.75 crore.