Andrew Leo, a 24-year-old college dropout and amateur bodybuilder, founded Athflex, an Indian activewear brand tailored for local bodies, weather, and price points. Bootstrapped to ₹4.5 crore in revenue, Athflex is positioning itself as the Gymshark of India. Built from Ahmedabad, the brand is growing organically through community-led marketing and a sharp founder-market fit.