Software engineers Saandeep Jogiparti and Kavitha Gopu quit their jobs in the USA and set up Laddu Box in Hyderabad in 2020. The food startup supplies handcrafted laddus across India and does not use sugar or preservatives. The laddus based on millets, pulses, and dry fruits also have vegan options. Laddu Box plans to open around 100 stores by 2025.