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Cracker Barrel logo change falls flat; retail sentiment bearish
short by / on Tuesday, 26 August, 2025
Cracker Barrel shares slipped for a 7th straight session after clarifying its new text-only logo, replacing the iconic "Uncle Herschel" barrel design. It said its country hospitality and menu remains unchanged, but retail investors on Stocktwits deemed the move ill-conceived. Sentiment turned bearish despite a $700 million modernization push under CEO Julie Masino, who faces growing criticism.
read more at Stocktwits