Author and columnist Shobhaa De mocked Salman Khan's social media post in which he asked activist Sonam Wangchuk to end his hunger strike, saying, "Sonam, it's done bro, eat something." She said, "Calling...Wangchuk 'Bro' and offering him a home-cooked meal...to break his fast attracted widespread derision, not praise…Maybe Salman thought he was being 'cool'." She called it a "cringe message".