BulBul, an influencer-driven platform claimed to be India's first live-shopping app, is raising ₹105 crore. BulBul Co-founder Sachin Bhatia mentioned Leo Capital, Sequoia India and its accelerator Surge and CDH as its advisors and investors. The app was founded by Bhatia, who is also the Co-founder of MakeMyTrip and dating app TrulyMadly, along with Atit Jain and Sichen Sianna Liu.