Zomato CEO Deepinder Goyal has made his first ever investment in an artisanal Feni brand on Shark Tank India S3. Founded by Yash & Tulika Sawarderkar, the startup aim to globalize Feni with their family recipe. Seeking Rs 1cr for 5% equity, valuing at Rs 20cr, they impressed Goyal despite concerns over market position. he invested Rs2cr for 15% equity.