Delhi's taxi drivers have launched their own taxi app called 'Sewa Cab' to take on Uber and Ola. The service, which offers fares starting from ₹5 per km, was announced during the drivers' strikes protesting a decrease in incentives given by existing ride-hailing services. A Twitter user spotted a promotional poster for Sewa Cab with the tagline, "Cheaper than Ula-Ober".