Women in India are constantly agitated by the lack of affordable and effective skincare solutions. Romita Mazumdar is on a mission to fill this gap. She founded Foxtale, a D2C skincare brand in 2021 after getting insights from 1,000 women. Foxtale boasts over 90% repeat rates and ₹150 crores in funding. Foxtale is currently a ₹790 crore valuation brand.