Journalist Vir Sanghvi criticised luxury brands Dior and Scentido over their staff's behaviour at Delhi's DLF Promenade. "At Dior...the salesman was obnoxious & rude. At...Scentido...they were...patronising. What makes Indians who work for foreign brands feel so superior to ordinary people? It disgraces the brands themselves & suggests that this is how they feel about Indians," he wrote.