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Durex marks World AIDS Day with 'Condom Emoji' campaign
short by Vani Vivek / on Thursday, 1 December, 2016
Condom brand Durex is marking World AIDS Day on December 1 with a 'Condom Emoji' campaign to promote safe sex. The 'Umbrella with Raindrops' emoji has been selected as the unofficial symbol for safe sex after the company's request for a condom emoji on smartphones was denied. Durex claims 84% of the youth uses emoji when communicating with sexual partners.
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