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Durex names Ranveer Singh as brand ambassador
short by Prabhat Joshi / on Wednesday, 23 April, 2014
Durex, the global leader in sexual wellbeing, has unveiled a new consumer campaign featuring Bollywood’s 'boldest' youth icon, Ranveer Singh, as their brand ambassador. Ranveer has been brought on board to promote the message of safe sex amongst the youth. Introducing a unique concept called ‘Rexing’, Durex’s new campaign reinforces the brand’s belief that ‘great sex moves you’.
read more at Financial Express